Universiti Tunku Abdul Rahman UTAR

Graphic designers are a vital component in the creative industries of advertising and design. Throughout this programme, the students will be taught the fundamental principles of art and design, as well as trained in the technical execution of design works, learning how to develop their design ideas and visuals from analog to the digital platform. 

The multimedia perspective of the course trains the students to apply their art and design projects to a wide range of applications, from print to digital and web, including time-based media such as video and audio productions. 

The versatility of this programme enables its graduates to diversify their talents and skill-sets to be equally relevant and marketable in a variety of fields including Visual Design, Advertising, Public Relations, Publishing, Journalism, Marketing and Events Management. 

Graduates of this course will be well-versed in both the theoretical understanding, as well as the technical expertise needed for conceptualising graphic design solutions, developing memorable corporate identities, the building and effective management of brands, including the development of sound advertising campaigns and marketing strategies. 

CAREER PROSPECTS

• Art Director
• Design Executive
• Desktop Publishing Specialist
• Events Designer
• Graphic Designer
• Illustrator
• Multimedia Designer
• Packaging Design Specialist
• Production Manager
• Web Designer

PROGRAMME STRUCTURE

Year 1

• Colour Studies 
• Communicative English 
• Computer Graphic 
• Creative Communication Design I 
• Creative Thinking and Idea Generation 
• Digital Photography 
• Drawing I 
• Drawing II 
• Elective I 
• History of Art and Design I 
• MPU1* 
• MPU1** 
• MPU4 
• Sun Zi's Art of War and Business Strategies 
• Typography Studies 
• Visual Communication 

Year 2

• Animation 
• Creative Communication Design II 
• Creative Communication Design III 
• Digital Imaging 
• Digital Video & Audio Production 
• Elective II 
• Elective III 
• History of Art and Design II 
• Illustration 
• National Language / Other Language 
• Time Based Media 
• Web Media and Development I 
• Web Media and Development II

Year 3

• Advanced Animation 
• Art Law & Cyber Law  
• Design Reflective Practice 
• Design Research 
• Final Project 
• Industrial Training

Elective I - Choose 1 course(s)

• Creative Writing Skills 
• English Grammar in Context 
• English Pronunciation and Speaking 
• English Vocabulary 

• Elective II - Choose 1 course(s)

  • Creative Writing 
  • Public Speaking 

• Elective III - Choose 1 course

  • Fundamentals of Psychology 
  • Introduction to Sociology

National Language/Other Language - Choose 1 course(s)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language

• MPU 1* - Choose 1 course

  • Hubungan Etnik - For Local Students
  • Malaysian Studies 3 - For International Students

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• MPU 1** - Choose 1 course

  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
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Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project

ENTRY REQUIREMENTS

• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• A-Levels
• South Australian Matriculation (SAM)
• Canadian Pre-University (CPU)