Overview of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia
The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.
Programme Structure
Programme Structure of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia
Year 1
Year 2
Year 3
Introduction to Communication Theory
English for Business Correspondence
English Grammar
Academic English
Public Speaking
Introduction to Mass Communication
Introduction to Linguistics
Introduction to Literature
World Englishes
General Psychology
Visual Communication
Mata Pelajaran Pengajian Umum:
Hubungan Etnik / BM Komunikasi
Tamadun Islam & Asia / Malaysian Studies
Effective Listening
Personal Health Management
Kokurikulum
Principles of Public Relations
English Phonetics and Phonology
Sociolinguistics
Strategies and Practices in Public Relations
Event Management
Introduction to Drama
Business Ethics
Law and Ethics in Mass Communication
Creative Writing
Southeast Asian Literature in English
Crisis Management
Quantitative and Statistical Methods
Entrepreneurship
Environmental Management and Technology
Desktop Publishing
Research Methods
Public Relations and Media Writing
Media Relations and Publicity
Public Opinion and Propaganda
American and European Literature
Research Project
Internship
Entry Requirement
Entry Requirement of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia
STPM with 2 principals; or
A Level with a Pass in at least 2 subjects; or
Pass foundation programme in a related area; or
Pass Unified Examination Certificate (UEC) with at least 5Bs; or
Pass any diploma in a related field; or
Other equivalent qualification recognised by the Malaysian Government; or
Other equivalent qualification recognised by SEGi University Senate
Career Prospects
Career Prospects of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia
Press agents, publicity and media relations managers, crisis managers, customer relations manager, public affairs manager, events manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.
