Taylor's University

Overview of Bachelor of mass communication ( hons ) ( public relation and marketing ) in Taylor's University Malaysia

This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

PROGRAMME STRUCTURE

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. 

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Communication Theory
• Consumer Behaviour
• Crisis Management
• Innovative Media
• Interactive Media
• Intercultural Communication
• Introduction to Management
• Introduction to Mass Communication
• Media Law & Ethics

• Media Writing
• New Media & Society
• Organisational Communication
• Principles of Marketing
• Professional Media Workshop
• Promotional Writing
• Public Relations Consultancy

• Public Relations Principles
• Publicity and Media Relations
• Relationship Marketing
• Research Methods
• Research Project
• Visual Communication
• Industrial Training

UNIVERSITY CORE

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

• MPU (U1a)

• MPU (U1b)

• MPU (U2)

• MPU (U3)

• MPU (U4)

FLEXIBLE EDUCATION

The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Electives

Students are required to choose any TWO (2) Electives* according to the modules offered in that particular semester. 

• Entrepreneurship and Small Business
• Film Studies
• Illustration & Visual Narrative

• Mobile Applications Development
• Performing Arts
• Photography

REQUIREMENTS

PREREQUISITES

• SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

• SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

ENTRY REQUIREMENTS

• Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

• Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

• Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

• Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

• Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

• A Levels

Min. EEE (3 subjects)

• South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

• Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

• International Baccalaureate (IB)

Min. 24 points in 6 subjects

• Monash University Foundation Year (MUFY)

55%

• Other Qualifications

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

ENGLISH REQUIREMENTS

• IELTS

Band 5.0

• TOEFL

34 (Internet Based Test)

• MUET

Band 3

• UEC English

English B6

• O-Level

Grade C

• 1119 (GCE-O)

Grade C

• Taylor's EET

Overall Score 5.0

• Taylor's IEN

Level 2- Grade C

• Pre-U / Diploma

Completed Pre-U / Diploma that was conducted in English

CAREER PROSPCETS

When you’ve successfully completed this degree programme, you could embark on any of these exciting careers, including:

• Brand Manager
• Campaign Director
• Corporate Affairs Manager
• Corporate Communication Manager
• Foreign Affairs Officer

• Market Researcher
• Public Relations & Marketing Consultant
• Public Relations Consultant
• Publicist
• Strategy Planning Manager