Master Of Business Administration (Marketing) In Nilai University Malaysia, Fees, Admission 2025

Master of Business Administration (Marketing) Fees Structure, Admission, Intake, Deadline

Study Mode:FULL TIME

Duration:1.5 Years

Level:POST-GRADUATE

Exam Accepted:N/A

Intake:

Tuition Fees:N/A

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Overview

Overview of Master of Business Administration (Marketing) in Nilai University Malaysia

This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.

PROGRAMME STRUCURE

Course Code	Course Title
BA4401	Financial Management
BM4403	Marketing Management
BM4404	Managerial Economics
BM4406	Research Methodology
BM4401	Organisational Management
BM4402	Operations Management
EB4401	Statistics And Decision Analysis
BM4405	Ethics And Business Law

Advanced Courses

Course Code	Course Title
BM4413	Consumer Behaviour
BM4414	International Marketing
BM4415	Marketing Channels

Project Paper

Course Code	Course Title
BA4417	Project Paper - Completion of 80% of the core modules of the programme

ENTRY REQUIREMENTS

Bachelor’s Degree (minimum CGPA 2.50) or equivalent
Bachelor’s Degree or equivalent (CGPA below 2.50) AND 5 years of working experience

English Language Requirements

(for international students)*

IELTS	6.0
TOEFL	550 (PBT)/79 (iBT)
Pearson	50
MUET	3

Admission to Master of Business Administration programmes by Coursework through APEL.

Accreditation of Prior Experiential Learning (APEL)

Provides an 'alternative' entry method for those who do not possess the requisite formal qualification to further their education to a higher level.
To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.