Nilai University

Overview of Master of Business Administration (Marketing) in Nilai University Malaysia

This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.

PROGRAMME STRUCURE

 Advanced Courses

 Project Paper

ENTRY REQUIREMENTS

• Bachelor’s Degree (minimum CGPA 2.50) or equivalent
• Bachelor’s Degree or equivalent (CGPA below 2.50) AND 5 years of working experience

English Language Requirements

(for international students)*

Admission to Master of Business Administration programmes by Coursework through APEL.

Accreditation of Prior Experiential Learning (APEL)

• Provides an 'alternative' entry method for those who do not possess the requisite formal qualification to further their education to a higher level.
• To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.