HELP University

Duration: of Bachelor of Business (Marketing) (Hons) in HELP University Malaysia

3 years

Course of Bachelor of Business (Marketing) (Hons) in HELP University Malaysia

With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.

Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Programme Details of Bachelor of Business (Marketing) (Hons) in HELP University Malaysia

3-year honours programme

31 subjects including a graduation project

14 weeks for full semester; 7 weeks for half semester

Subject of Bachelor of Business (Marketing) (Hons) in HELP University Malaysia

YEAR 1

9 COMPULSORY SUBJECTS

• ACC101 Financial Accounting 1
• ACC103 Management Accounting 1
• ECO101 Principles of Microeconomics
• ECO102 Principles of Macroeconomics
• ITC101 Information Technology for Business

• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics

YEAR 2 & 3

MARKETING  (14 COMPULSORY SUBJECTS)

• FIN201 Business Finance
• HRM201 Managing Human Resources
• MKT201 Consumer Behaviour
• MKT203 Distribution & Logistics Management
• MKT205 Sales Management
• MKT207 Product Management
• MKT209 Digital Marketing

• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT303 Marketing Research
• MKT304 Competitive Marketing Planning & Strategy
• MKT306 Services Marketing
• MKT311 Innovative Product Development and Management
• MGT400 Graduation Project

And choose 3 electives from any Year 2 or Year 3 subjects*

*Students have a choice to choose between digital marketing track, e-commerce track or the main marketing track. Please refer to the Faculty for more information.

PARTIAL LIST OF ELECTIVES (FOR ALL SPECIALISATIONS)

• ACC201 Management Accounting 2
• ACC291 Islamic Bank Management
• ACC305 Corporate Governance
• ACC312 Reporting Framework & Accounting Practice
• BKG301 Comparative Banking Structure
• COM200 Managerial Communication
• ECO203 International Economics
• FIN203 Financial Institutions, Instruments and Markets
• FIN204 Investment Analysis & Decision Making
• FIN206 Introduction to Technical Analysis & Trading
• FIN207 Mergers & Acquisitions
• FIN301 Corporate Finance
• ITC201 Principles of Web Design
• ITC304 Digital Payment and Security
• LAW201 Company Law
• LAW305 International Business Law
• LAW311 Cyberlaw & Ethics
• MAT201 Business Mathematics
• MGT200 Small Business Management
• MGT201 Organisational Behaviour
• MGT202 E-Business
• MGT204 Asian Entrepreneurship & Innovation
• MGT205 Asian Business Environment
• MGT212 Business Analytics for Decision Making (strongly recommended)

• MGT209 Production & Logistics Management
• MGT211 E-Commerce
• MGT300 Managing People across Cultures
• MGT302 Change Management
• MGT303 Corporate Policy & Strategy
• MGT304 Strategic International Business Management
• MGT305 Business Ethics & Social Responsibility
• MGT309 Project Management
• MGT312 E-Commerce Strategies
• MKT206 Retail Management
• MKT208 Brand Management
• MKT212 Social Media Marketing
• MKT213 Mobile Marketing
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT305 Strategic Marketing Relationship
• MKT307 Environmental Marketing
• MKT308 B2B Marketing
• MKT309 Marketing Engineering
• MKTT313 Digital Product Management
• MKT314 Search Marketing
• QBM201 Advanced Business Statistics

GRADUATION PROJECTS

• All students are required to complete a graduation project in their related fields under supervision.

MPU

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

• MPU3113 Hubungan Etnik(Malaysian students)
• MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)

• MPU3143 Bahasa Melayu Komunikasi 2(International students)
• MPU3173 Pengajian Malaysia 3(International students)

MPU2 (CHOOSE 1)

• MPU3213 Bahasa Kebangsaan A (for Malaysian students without a credit in SPM Bahasa Melayu)
• MPU3233 Leadership in Business

• MPU3243 Personal Branding and Career Management

MPU3 (CHOOSE 1)

• MPU3313 Comparative Ethics for Malaysia
• MPU3323 Malaysian Constitution
• MPU3333 Malaysian Digital Transformation

• MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia
• MPU3353 Personal Financial Planning in Malaysia
• MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)

• MPU3412 Co-curriculum – Sport 2
• MPU3422 Co-curriculum – Community Service 2

• MPU3432 Co-curriculum- Event Managment 2

Assessment of Bachelor of Business (Marketing) (Hons) in HELP University Malaysia

MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
 

• Continuous assessment – 40%
• Final examination – 60%
• Total – 100%

Entry Requirements of Bachelor of Business (Marketing) (Hons) in HELP University Malaysia

• HELP Foundation in Arts / Foundation in Science
  Minimum CGPA score of 2.0 out of 4.0
• HELP Diploma in Business
  Minimum CGPA score of 2.0 out of 4.0
• STPM
  2 C’s**
• A-Level
  2 passes
• Senior Middle 3 (UEC)
  5 B’s***
• CPU
  5 passes with a minimum average of 50%
• Australian Matriculation Programmes
  University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification