Sunway University

Career Opportunity of BSc (Hons) Marketing in Sunway University Malaysia

• Chief Executive Officer
• Chief Marketing Officer
• Product Manager
• Brand Consultant
• Supply Chain Manager
• Key Accounts Specialist
• Retail Expert
• Consumer Research Analyst
• Advertising & Promotions Specialist
• Marketing Consultant Professional
• Management Consultant Professional
• Customer Relationship Manager

Course Outline of BSc (Hons) Marketing in Sunway University Malaysia

YEAR 1

• Accounting for Decision Making
• Introductory Economics
• Principles & Practice of Management
• Principles of Marketing
• Business Statistics
• English for Business
• Principles of Business Finance
• Business Law

YEAR 2

• Consumer Behaviour
• Marketing Management
• Marketing Channels
• Marketing Research
• Integrated Marketing Communication
• Relationship Marketing
• Services Marketing
• Communication Skills

YEAR 3

• Research Project (Part 1)
• Research Project (Part 2)
• International Marketing
• Strategic Marketing
• Internship
• Business to Business Marketing
• Marketing Planning and Execution
• Digital Marketing
• Business Ethics & Social Responsibilities

Entry Requirement of BSc (Hons) Marketing in Sunway University Malaysia

STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs) and a Pass in Mathematics subject

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Specific Requirements

Pass in Mathematics at SPM or its equivalent

Any other qualifications will be considered on a case-to-case basis