AIMST University

Overview of Bachelor of Science (Hons) in Business & Marketing in AIMST University Malaysia

The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have impact.

This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in hotel industry, manufacturing, banking, consultancy, research firm, education industry and more

Courses of Bachelor of Science (Hons) in Business & Marketing in AIMST University Malaysia

YEAR 1

(SEM 1 & SEM 2)

• Introduction to Business Economics
• Principles of Management
• Elements of Accounting
• Foundation of Marketing
• Essentials of Business Communications
• Principles of Finance
• Organizational Behavior
• Business Statistics

YEAR 2

(SEM 3 & SEM 4)

• Business Ethics
• Consumer Behavior
• Marketing Planning and Management
• Business Law
• International Business
• Operations Management
• Promotional Strategy
• Business Research Methods
• Retail Management

YEAR 3

(SEM 5 & SEM 6)

• Strategic Management
• Knowledge Management
• Marketing Research
• Entrepreneurship
• Human Resource Management
• Digital Marketing
• Managerial Economics
• Sales Management
• International Marketing
• Customer Relationship Management
• Marketing Communications
• Financial Service Marketing
• Total Quality Management
• Industrial Training

YEAR 4

(SEM 7)

• Management Information Systems
• Service Marketing and Management
• Project / Seminar in Marketing

Entry Requirements of Bachelor of Science (Hons) in Business & Marketing in AIMST University Malaysia

Career Opportunity of Bachelor of Science (Hons) in Business & Marketing in AIMST University Malaysia

Career Opportunity

• Marketing Officer / Executive
• Customer Service Executive / Consultant
• Telemarketing Officer
• Public Relations Officer / Executive
• Sales Coordinator
• Advertising Manager
• Brand/Product Manager
• Marketing Specialist
• Marketing Communication Executive
• Demand Planning Executive
• Events Marketing and Planning Executive
• Content Creations Developer
• Creative Marketing Executive