Universiti Kuala Lumpur

Overview of Bachelor of Business Administration in Marketing (Honours) in Universiti Kuala Lumpur Malaysia

With our program we aim to provide an internationally recognised degree in marketing and to produce graduates with functional marketing and business skills, strong entrepreneurial spirit, exemplary leadership skills, high commitment towards pursuit of knowledge and excellence, and are innovative, socially responsible and good team players who are nationalistic and yet global in outlook and behaviour.

Programme Education Objectives (PEOs)
Majors in business administration will be able to:

• PEO 1:
  To produce graduates who are knowledgeable, competent and innovative who will contribute towards the requirement of the human capital in the field of marketing and business management to meet the demand in the related industries.
• PEO 2:
  To produce graduates who have effective leadership qualities to support their roles in marketing management activities.
• PEO 3:
  To produce graduates who are committed to the importance of lifelong learning and continuous improvement.
• PEO 4:
  To produce graduates who practice professionalism with ethics and social responsibility.
• PEO 5:
  To produce graduates who are capable of embarking on business and technopreneurial activities

Programme Learning Outcomes (PLOs)

• PLO 1:  
  Apply marketing and business management knowledge, and entrepreneurship skills in business related activities.
• PLO 2:
  Demonstrate understanding of knowledge on marketing management, business practices and technology entrepreneurial competencies.
• PLO 3:
  Demonstrate the ability to clearly explain the significance of marketing and business management in economic development
• PLO 4:
  Relate to the importance of ethical awareness and quality standards in functioning effectively as an individual, as a member or leader in diverse team, and as an entrepreneur.
• PLO 5:
  Demonstrate understanding and practice of marketing in challenging and competitive environment or working context.
• PLO 6: 
  Develop concepts for evaluating marketing and business management strategies, and be able to articulate the processes from lifestyle ventures to high-potential enterprises.
• PLO 7:
  Communicate effectively with others the implications of management decisions and other entrepreneurial activities that may affect anyone in any particular context.
• PLO 8:
  Demonstrate the understanding of the key aspects of managing and orchestrating marketing and business management activities, in particular to impeding crises and to achieve sustainable competitive advantage.
• PLO 9:
  Understand the concepts of organizational culture and climate, and how entrepreneurial leaders foster favorable cultures

CAREER PROSPECTS

• Private sector in all core industries
• Government agencies
• Educational Institutions
• Multinational organizations
• Global business
• Industrial R & D in related fields
• Self-employed as an entrepreneurs

Courses of Bachelor of Business Administration in Marketing (Honours) in Universiti Kuala Lumpur Malaysia

Semester 1

• Writing for Academic Purposes
• Principles of Economics
• Principles of Management
• Financial Accounting
• Business Mathematics
• Business Communication

Semester 2

• Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
• Business Ethics and Corporate Governance
• Mandarin 1
• Co-Curriculum

Semester 3

• Retail Management
• Finance I
• Principles of Marketing
• Organisational Behaviour
• Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
• Business Statistics

Semester 4

• Advertising&Promotion Strategy
• Consumer Behavior
• Management Information System
• Business Law
• Technopreneurship
• Elective 1

Semester 5

• Hubungan Etnik / Pengajian Malaysia 3**
• E-Marketing
• Innovation Management
• Mandarin 2

Semester 6

• Retail Merchandising Management
• Customer Relationship Management
• Marketing Strategy
• Marketing Management
• Elective 2
• Elective 3

Semester 7

• Sales Management
• Pricing Strategy & Tactics
• Marketing Channels Management
• Marketing Research
• Personal selling
• Elective 4

Semester 8

• Seminar
• Elective 5
• Elective 6

Semester 9

• Internship

Electives

• Human Resource Management
• Small Business Management
• Strategic Management
• Creative Problem-Solving
• Operation Management
• Supply Chain Management

ENTRY REQUIREMENTS

LOCAL STUDENTS

• Minimum MUET Band 2 and
• Pass Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with minimum Grade C (GP 2.0) in Mathematics and ONE (1) relevant science subject; OR
• Recognised Diploma in Engineering or Engineering Technology or equivalent with minimum CGPA 2.0; OR
• Pass A-Level with minimum Grade D in Mathematics and ONE (1) relevant science subject; OR
• Pass matriculation with minimum CGPA 2.0 with minimum Grade C (CGPA 2.0) in Mathematics and ONE (1) relevant science subject; OR
• STAM with minimum Jayyid minimum Grade C (CGPA 2.0) in Mathematics and ONE (1) relevant science subject or equivalent; OR
• Pass in International Baccalaureate (IB) with at least 24 points; OR
• Pass Higher National Diploma (HND) UK (MQF Level 4) in related area and recognized by government of Malaysia and according to approval by UniKL Senate;
• Qualification of 12 years of schooling with the following conditions:
  • It is the highest school qualification in the country of origin;
  • It can be used as entry qualification for bachelor’s degree programme in the country of origin.

• Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) Qualification

  • Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subject to the approval of the Senate / Academic Board of the relevant institution; OR
  • Pass the DKM/DLKM/DVM with a minimum CGPA of 2.00 AND have at least two (2) years of work experience in the related field.
  • And achieved minimum MUET Band 2 as requirement to graduate.

INTERNATIONAL STUDENTS

Student must complete 12 years of schooling and obtain general pass in their High School Certificate, A-levels or equivalent with min Grade C (60%) in any 2 subjects and pass (50%) in Mathematics and English in their Secondary School or O-level.
IELTS 5.5 or equivalent