Binary University of Management and Entrepreneurship

Overview of BA Hons in Marketing in Binary University of Management and Entrepreneurship Malaysia

Every business organization, NGO and even the public sector needs to markets its services and products. Marketing career are extremely rewarding to those who possess up to date marketing knowledge and industry specific skill. A marketing degree is very useful as it can lead t5o a myriad of jobs including those in advertising, product marketing research, sales, public relations and brand management.

The BA (Hons) in Marketing aims to produce Industry Specialist Professional marketers who are highly entrepreneurial. Upon completion of this degree, graduates will be able

• To develop innovative and creative marketing strategies that will penetrate new or existing markets for their organization
• To manage an effective sales force that delivers results
• To organize promotional strategies that enhances the image and branding of the firm
• To develop integrated marketing communication strategies that will offer an organization a good return on investment
• To effectively use social media platforms and digital marketing strategies to achieve organizational goals.

ENTRY REQUIREMENTS

MALAYSIAN STUDENTS

• 2 Principal Passes at STPM level and with 3 Credit Passes at SPM  or
• 2 Passes with at ‘A’ Levels and with a Credit Pass at ‘O’ Levels / GCSE or
• The Binary Foundation Degree in Arts or equivalent with CGPA of 2.0 and Credit in Mathematics at SPM/O-Level; or
• 5 Grade B’s in UEC or
• Ontario Secondary School Diploma with minimum average of 50%; or
• Canadian Pre-University (CPU) with minimum average of 50%; or
• Australian Matriculation (AUSMAT) with minimum average of 60%; or
• South Australian Matriculation Certificate (SAM) with minimum of 60%; or
• International Baccalaureate with minimum 24 marks;
• Victorian Certificate of Education with minimum average of 50%;
• *Any qualification that Binary University Accepts.

INTERNATIONAL STUDENTS

• 2 Passes with at ‘A’ Levels and with a Credit Pass at ‘O’ Levels / GCSE or
• The Binary Foundation Degree in Arts or equivalent with CGPA of 2.0 and Credit in Mathematics at SPM/O-Level; or
• Ontario Secondary School Diploma with minimum average of 50%; or
• Canadian Pre-University (CPU) with minimum average of 50%; or
• Australian Matriculation (AUSMAT) with minimum average of 60%; or
• South Australian Matriculation Certificate (SAM) with minimum of 60%; or
• International Baccalaureate with minimum 24 marks;
• Victorian Certificate of Education with minimum average of 50%;
• * Any qualification that Binary University Accepts.