Universiti Tunku Abdul Rahman UTAR

Overview of Bachelor of Marketing Honours in Universiti Tunku Abdul Rahman UTAR Malaysia

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global Digital Talent (GDT) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

CAREER PROSPECTS

• Sales & Marketing Consultant
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager
• Brand Executive/Manager
• Product Executive/Manager
• Advertising Executive/Manager

PROGRAMME STRUCTURE

Year 1

• Accounting in Practice
• Business Finance
• Consumer Behaviour
• Corporate and Business Law
• Elective II
• English for Business
• Information Systems
• Management Principles
• MPU1*
• Principles of Macroeconomics
• Principles of Marketing
• Principles of Microeconomics
• Quantitative Techniques I
• Quantitative Techniques II

Year 2

• Co-Curriculum
• Customer Relationship Management
• Elective III
• English for Management
• Global Marketing
• Logistics Management
• Marketing Analysis and Decision Making
• Marketing Research in Practice
• MPU1**
• MPU Elective I
• Product Management
• Retail Management
• Sun Zi's Art of War and Business Strategies

Year 3

• Business Ethics
• Elective I
• Elective IV
• Electronic Marketing
• Entrepreneurship
• Industrial Training
• International Business
• Marketing Communication Strategy
• National Language/ Other Languages
• Research Project
• Service Management
• Strategic Marketing Planning and Control

Elective I - Choose 1 course

• Human Resource Management
• Managing Information Systems

• Elective II - Choose 1 course

  • Advertising and Promotion
  • Business-To-Business Marketing
  • Event Management

• Elective III - Choose 1 course

  • E-Commerce
  • Operations Management

• Elective IV - Choose 1 course

  • Interpersonal Communication
  • Introduction to Multimedia
  • Public Speaking and Oral Presentation
  • Technopreneurship

• MPU 1* - Choose 1 course

  • Hubungan Etnik - For Local Students
  • Malaysian Studies 3 - For International Students

• MPU 1** - Choose 1 course

  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

• MPU Elective - Choose 1 course

  • Business and Society
  • Malaysian Economy

National Language/Other Language - Choose 1 course

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language

Co-curriculum - Choose 1 course

• Art, Craft, and Design
• Arts and Cultural Performance
• Business Plan Writing & Preparation
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving
• Language, Culture and Social Study Abroad
• Leadership and Teambuilding
• Managing Personal Finance
• Martial Arts
• Music Performance
• Oral Communication
• Social Entrepreneurship Project
• Sports
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project
• Work Ethics and EQ

ENTRY REQUIREMENTS