Overview of Diploma in Marketing in MAHSA University Malaysia
The Diploma in Marketing programme aims to provide students with in-depth knowledge, skills and values of a range of business disciplines for their future managerial roles and responsibilities in the field of marketing.
Programme Structure
Programme Structure of Diploma in Marketing in MAHSA University Malaysia
YEAR
SUBJECT
1
Introduction to Business
BBIZ 1173
Accounting 1 & 2
BACC 1113 & BACC 1213
Business English 1 & 2
BENG 1123 & BENG 1223
Microeconomics
BECO 1133
Macroeconomics
BECO 1233
Business Mathematics
BMTH 1143
Information Technology
MPU 2223
Business Statistics
BSTS 1243
Introduction to Finance
BFIN 1323
Principles of Marketing
BMKT 1313
2
Business & Company Law
BLAW 2413
Business Communication
BCOM 2423
Fundamentals of Entrepreneurship
BENT 2443
Fundamentals of Management
BMGT 1253
Introduction to E-Commerce
BIEC 2533
Retail Management
DMKT 2513
Business Research Methods
DMKT 2523
Customer Relations
DMKT 2533
International Marketing
DMKT 2543
Service Marketing
DMKT 2553
Ethical Issues in Marketing
DMKT 2613
Consumer Behaviour
DMKT 2623
Advertising and Sales Promotion
DMKT 2633
3
Industrial Training (4 Months)
BITN 2618
GENERAL COURSES
SUBJECT
SUBJECT CODE
Co-curricular Project
Creative and Critical Thinking
Time Management
LOCAL STUDENTS
SUBJECT
SUBJECT CODE
Pengajian Malaysia 2
MPU 2163
INTERNATIONAL STUDENTS
SUBJECT
SUBJECT CODE
Bahasa Melayu Komunikasi 1
MPU 2133
Entry Requirement
Entry Requirement of Diploma in Marketing in MAHSA University Malaysia
ACADEMIC QUALIFICATION
REQUIREMENTS
SPM
Pass with min. credit in three (3) subjects
UEC
Pass with min. grade B in three (3) subjects
0-LEVEL
Pass with min. grade C in three (3) subjects
SKM
Pass with level three (3) subjects in related field and pass SPM with min. one (1) credit in any subjects
Certificate
Pass any relevant Certificate Programme (Level 3, MQF)
STPM
Pass with min. grade C in (CGPA 2.0)
Others
Recognized Malaysian qualifications or their equivalent
Career Prospects
Career Prospects of Diploma in Marketing in MAHSA University Malaysia
Marketing Researcher
Advertising Executive
Advertising Account Planner
Digital Marketing Executive
Sales Executive
Creative Executive
Social Media Executive
Purchasing Development Executive
Advantages
Advantages of Diploma in Marketing in MAHSA University Malaysia
Business AdministrationNursingOccupational Therapy Early Childhood EducationMidwiferyParamedical Information TechnologyHuman Resource ManagementIslamic FinanceDentistryMarketingHealth and SafetyMedicineCivil EngineeringMedical Science View All
