Taylor's University

Overview of Bachelor of Business (HONS) International Business & Marketing in Taylor's University Malaysia

This degree programme is designed to equip students with in-depth understanding of core concepts, practices and techniques of conducting business across the world, with a strong focus on marketing functions in organisations with international operations.

Ultimately, this programme will groom graduates with an innovative mindset who see dynamic business environments as opportunities, and are trained to make strategic marketing decisions in such environments.

• PROGRAMME STRUCTURE

In addition to a solid grounding in business, this degree programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Business Communication
• Business Ethics and Values
• Business Law
• Consumer Behaviour
• Export Practices and Management
• Integrated Marketing Communications
• International Business Issues and Policies
• International Finance
• Introduction to Accounting
• Introduction to Finance
• Introduction to International Business
• Introduction to Management

• Macroeconomics
• Microeconomics
• Organisation Behaviour
• Principles of Marketing
• Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
• Quantitative Methods for Business
• Research Methods
• Services Marketing
• Strategic Management
• Transnational Management
• Industrial Training or Industry Immersion

UNIVERSITY CORE
 

The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 

• MPU (U1a)
• MPU (U1b)

• MPU (U2) or Bahasa Kebangsaan A

• MPU (U3)

• MPU (U4)

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Electives

• Brand Management
• Contemporary Issues in Marketing
• Cross Cultural Management
• Doing Business in Asia
• Entrepreneurship and Small Business
• Interactive and Digital Marketing
• Intercultural Communication
• International Economic Theory and Policy
• International Human Resource Management

• International Marketing
• International Trade and Multinational Business
• Management Accounting
• Management Information System
• Market Analysis and Decision Making
• Marketing Management
• Organisational Studies
• Production and Operation Management
• Retail Marketing

REQUIREMENTS

PREREQUISITES

• SPM / O-Level with Pre-U / Foundation

Pass SPM / O-Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university / foundation qualification (Except for UEC)

• SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

ENTRY REQUIREMENTS

• Taylor’s Business Foundation (TBF)

Pass with min. CGPA 2.00

• Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

• Taylor's Diploma in Business (DIB)

Pass with min. CGPA 2.00

• Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CC with CGPA 2.00

• Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English

• A Levels

Min. EE or equivalent of min. 80 points

• South Australian Matriculation (SAM)/SACE International

Min. ATAR 60

• Canadian Pre-University (CPU)

Min. average of 60% in 6 subjects

• International Baccalaureate (IB)

Min. 24 points and above in 6 subjects

• Monash University Foundation Year (MUFY)

Min. 255 / 400

ENGLISH REQUIREMENTS

• IELTS

Band 5.0

• TOEFL

34 (Internet Based Test)

• MUET

Band 3

• UEC English

English B6

• O-Level

Grade C

• 1119 (GCE-O)

Grade C

• Taylor's EET

Overall Score 5.0

• Taylor's IEN

Level 2 - Grade C

CAREER PROSPCETS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

• Brand Manager
• Business Consultant
• Customer Service Manager
• Entrepreneur
• Foreign Trade Consultant

• Import & Export Manager
• International Trader
• Marketing Communication Manager
• Product Manager
• Sales Manager

Overseas transfer option of Bachelor of Business (HONS) International Business & Marketing in Taylor's University Malaysia

OVERSEAS TRANSFER OPTIONS

We offer the option of completing your Bachelor of Bachelor of Business (Hons) International Business and Marketing with one of our established partner universities in Australia.

AUSTRALIA

QUEENSLAND UNIVERSITY OF TECHNOLOGY

• Bachelor of Business (International Business)
  1+ 2 years or 2 + 1 years

MACQUARIE UNIVERSITY

• Bachelor of Commerce (International Business)
  1+ 2 years

UNSW SYDNEY

• Bachelor of Commerce
  1+ 2 years

UNIVERSITY OF SOUTH AUSTRALIA

• Bachelor of Commerce (Accounting) 
  1+ 2 years
• Bachelor of Business (Human Resource Management)
  1+ 2 years
• Bachelor of Business (Logistics and Supply Chain Management) 
  1+ 2 years
• Bachelor of Business 
  1+ 2 years
• Bachelor of Business (International Business) 
  1+ 2 years
• Bachelor of Business (Innovation and Entreprenuership) 
  1+ 2 years
• Bachelor of Business (Sports and Recreation Management)  
  1+ 2 years
• Bachelor of Business (Tourism and Event Management) 
  1+ 2 years
• Bachelor of Business (Management) 
  1+ 2 years
• Bachelor of Commerce (Accounting)
  Bachelor of Business (Finance)  
  1+ 3 years
• Bachelor of Business (Finance) 
  1+ 2 years
• Bachelor of Business (Economics, Finance and Trade) 
  1+ 2 years

THE UNIVERSITY OF WESTERN AUSTRALIA

• Bachelor of Commerce (International Business)
  1+ 2 years

UNIVERSITY OF TECHNOLOGY SYDNEY

• Bachelor of Business
  1.5 + 1.5 years
• Combined Degrees - Bachelor of Business and Bachelor of Arts in International Studies
  1.5 + 3.5 years
• Combined Degrees - Bachelor of Business and Bachelor of Creative Inteligence and Innovation
  1.5 + 2.5 years