UCSI University

Overview of BA (Hons) In Event And Tourism Management A Dual Award With HTMi Switzerland in UCSI University Malaysia

UCSI University’s BA (Hons) in Event & Tourism Management is a 3-year programme that equips you with operational, supervisory and managerial knowledge and skills, required for modern management of business industry. It covers a wide range of areas from conventions, events to tourism.

Tourism is viewed as a  very important and viable industry worldwide. In Malaysia, it is one of the fastest growing and largest revenue earner providing massive business and employment opportunities.

Within the field of tourism, is the rapidly booming business of meetings, conventions and events. The state of Sarawak has launched the Sarawak Convention Bureau (SCB) in view of this favourable opportunity. Into its first year of operations, the SCB has already confirmed 24 new meetings for the state - translated into an estimation of 16,000 hotel room nights and RM16.3 million in direct delegate expenditure.

Recognising the potential of this vibrant industry and its need of qualified human capital, UCSI University Kuching Campus introduces the B.A. (HONS.) Events & Tourism Management as a means to guide students into a most successful and rewarding career in Event & Tourism.

Graduates of this programme will obtain two separate degree certificates that will be awarded by UCSI University and HTMi Switzerland – one of the world’s leading hospitality schools.

Assessments

The assessment includes a combination of examinations, projects and assignments, and finally a requirement to complete a dissertation in Independent Project in the final year. Students will acquire up-to-date vocational skills that are relevant and competitive. This reflects the complex and challenging nature of the accounting, finance and business realms.

International Degree Pathway (IDP) via BA (Hons) in Event and Tourism Management (A Dual Award with HTMi Switzerland)

Entry requrements of BA (Hons) In Event And Tourism Management A Dual Award With HTMi Switzerland in UCSI University Malaysia

Qualification

Academic Requirements

Foundation Year

Pass with a minimum CGPA of 2.0

STPM

Pass STPM with Minimum 2 principals (C)

A-Level

Minimum 2 principals (E)

UEC

Pass UEC with Minimum 5 credits (B6)

National matriculation

Minimum CGPA of 2.0

International Baccalaureate (IB)

A minimum score of 26 credits from 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

SAM

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Government

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualification

Academic Requirements

SPM

Pass SPM with minimum 5 credits

STAM

Minimum 2 passes (Jayyid)

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students (Diploma and Degree)

• English language competency requirements are as follows: Minimum grade of B+ in SPM English Language; or a minimum grade of C in SPM English Language 1119/O-Level English/IGCSE; or a minimum grade of A2 in UEC English language; or minimum Band 3 of MUET.
• In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

For International Students (Degree)

• English language competency requirements are as follows: Minimum Band 3 of MUET (Malaysian University English Test); or a minimum band score of 5.0 in IELTS (5.5 band score for BA (Hons) Commerce programme); or a minimum score of 42 in TOEFL IBT; or a minimum score of 47 in PTE (Pearson Test of English); or a minimum score of 154 in Cambridge English Qualifications and Test.
• International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
• The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

International Degree Pathway (IDP) via BA (Hons) in Event and Tourism Management (A Dual Award with HTMi Switzerland)

Career Opportunities of BA (Hons) In Event And Tourism Management A Dual Award With HTMi Switzerland in UCSI University Malaysia

Career opportunities are wide and varied for graduates from this discipline. Students may expect to be employed by:

• Travel Agency Manager
• Tour Operator
• Cruise Manager
• Theme Park Manager
• Tourism Project Manager
• Recreation Manager
• Event Manager
• Convention Centre Manager
• Entertainment Specialist
• Banquet Manager

International Degree Pathway (IDP) via BA (Hons) in Event and Tourism Management (A Dual Award with HTMi Switzerland)

Courses OFFERED of BA (Hons) In Event And Tourism Management A Dual Award With HTMi Switzerland in UCSI University Malaysia

Year 1

• Introduction to Accounting
• Fundamentals of Hospitality and Tourism Industry
• Introduction to Management and Organisation Theory
• Business Communication
• University Life (MPU 2)
• Extra-Curricular Learning Experience I (MPU 4)
• Business Statistics
• Customer Service
• Cross Cultural Studies
• Foreign Language (Japanese, German, Mandarin or Korean)
• Introduction to the Events Industry
• Tamadun Islam & Tamadun Asia or Bahasa Melayu Komunikasi 3 (MPU 1)
• Hospitality and Tourism Human Resource Management
• Hospitality and Tourism Law
• Hospitality and Tourism Economics

Year 2

• Planning and Management of Events
• Tour and Travel Operations
• Special Interest Tourism
• Visitor Attraction Management
• Hubungan Etnik or Pengajian Malaysia (MPU 1)
• Extra-curricular Learning Experience II (MPU 4)
• Entrepreneurship
• Event Operations Management
• Business Event Management
• Destination Marketing
• Hospitality and Tourism Management Accounting 
• Hospitality Revenue Management
• Co-operative Placement 1

Year 3

• Business Research Method
• Tourism Planning, Development and Management
• Tourism and Business of Hotels
• Independent Project A
• Extra-Curricular Learning Experience III (MPU 4)
• Leadership and Business Performance
• Casino, Club and Resort Management 
• Convention Sales, Services and Operations
• Business Event Operations
• Event Marketing
• Hospitality and Tourism Strategic Management
• Event Risk Management
• Independent Project B
• Malaysian Ethnic Food (MPU 3)
• Co-operative Placement 2

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

1. Ethnic Relations
2. Islamic Civilisation and Asian Civilisation

– For foreign students:

1. Malaysian Studies
2. Communication in Bahasa Melayu 3

International Degree Pathway (IDP) via BA (Hons) in Event and Tourism Management (A Dual Award with HTMi Switzerland)