Universiti Tunku Abdul Rahman UTAR

Overview of Bachelor of Business Administration (Honours) Entrepreneurship in Universiti Tunku Abdul Rahman UTAR Malaysia

Enterprises of all sizes have entrepreneurs behind them. An entrepreneur assumes the risk of starting a new business or venture. He/she is someone who conceptualises, plans, budgets, organises, manages, communicates, and puts in his relentless effort to ensure the success of the new start-up enterprise. The Bachelor of Business Administrative (Honours) Entrepreneurship has the aim of advancing the entrepreneurial spirit in students. Graduates of this programme will find themselves well-grounded with the fundamental knowledge and skills required of an entrepreneur. It prepares students to embark on the journey of entrepreneurship or helping a startup or e-business to take off.Graduates of The Bachelor of Business Administration (Honours) Entrepreneurship are eligible for certain exemptions from the professional examinations of ICSA and MACS. Membership with ICSA is an option for students in the field of corporate governance. 

CAREER PROSPECTS

• Sales and Marketing Executive
• Company Founder/CEO/President
• Business Project Consultant
• Corporate Enterprising Executive/Manager
• Business Development Executive/Manager

ENTRY REQUIREMENTS

PROGRAMME STRUCTURE

Year 1

• Business Accounting I
• Business Accounting II
• Consumer Behaviour
• Corporate and Business Law
• Economics
• Elective III
• English for Business
• Information Systems
• Management Principles
• MPU1*
• National Language/ Other Languages
• Principles of Marketing
• Quantitative Techniques I
• Quantitative Techniques II

Year 2

• Business Finance
• Co-Curriculum
• Elective I
• English for Management
• Entrepreneurship
• Managerial Accounting
• MPU1**
• MPU Elective I
• Negotiation Skills
• Operations Management
• Organisational Behaviour
• Product Management
• Retail Management
• Sun Zi's Art of War and Business Strategies

Year 3

• Business Ethics
• Elective II
• Elective IV
• Entrepreneurial Project
• Human Resource Management
• Industrial Training
• International Business
• Logistics Management
• Managing Innovation
• Small Business Management
• Strategic Management

Elective I - Choose 1 course

• Family Business Management
• Personal Financial Planning and Management

• Elective II - Choose 1 course

  • Advertising and Promotion
  • Customer Relationship Management
  • Industrial Relations
  • Service Management

• Elective III - Choose 1 course

  • E-Commerce
  • Global Marketing

• Elective IV - Choose 1 course

  • Interpersonal Communication
  • Introduction to Multimedia
  • Public Speaking and Oral Presentation
  • Technopreneurship

• MPU 1* - Choose 1 course

  • Hubungan Etnik - For Local Students
  • Malaysian Studies 3 - For International Students

• MPU 1** - Choose 1 course

  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

• MPU Elective 1 - Choose 1 course

  • Business and Society
  • Malaysian Economy

National Language/Other Language - Choose 1 course

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language