Overview of Bachelor of Business Administration (Honours) Entrepreneurship in Universiti Tunku Abdul Rahman UTAR Malaysia
Enterprises of all sizes have entrepreneurs behind them. An entrepreneur assumes the risk of starting a new business or venture. He/she is someone who conceptualises, plans, budgets, organises, manages, communicates, and puts in his relentless effort to ensure the success of the new start-up enterprise. The Bachelor of Business Administrative (Honours) Entrepreneurship has the aim of advancing the entrepreneurial spirit in students. Graduates of this programme will find themselves well-grounded with the fundamental knowledge and skills required of an entrepreneur. It prepares students to embark on the journey of entrepreneurship or helping a startup or e-business to take off.Graduates of The Bachelor of Business Administration (Honours) Entrepreneurship are eligible for certain exemptions from the professional examinations of ICSA and MACS. Membership with ICSA is an option for students in the field of corporate governance.
CAREER PROSPECTS
Sales and Marketing Executive
Company Founder/CEO/President
Business Project Consultant
Corporate Enterprising Executive/Manager
Business Development Executive/Manager
ENTRY REQUIREMENTS
PROGRAMME STRUCTURE
Year 1
Business Accounting I
Business Accounting II
Consumer Behaviour
Corporate and Business Law
Economics
Elective III
English for Business
Information Systems
Management Principles
MPU1*
National Language/ Other Languages
Principles of Marketing
Quantitative Techniques I
Quantitative Techniques II
Year 2
Business Finance
Co-Curriculum
Elective I
English for Management
Entrepreneurship
Managerial Accounting
MPU1**
MPU Elective I
Negotiation Skills
Operations Management
Organisational Behaviour
Product Management
Retail Management
Sun Zi's Art of War and Business Strategies
Year 3
Business Ethics
Elective II
Elective IV
Entrepreneurial Project
Human Resource Management
Industrial Training
International Business
Logistics Management
Managing Innovation
Small Business Management
Strategic Management
Elective I - Choose 1 course
Family Business Management
Personal Financial Planning and Management
Elective II - Choose 1 course
Advertising and Promotion
Customer Relationship Management
Industrial Relations
Service Management
Elective III - Choose 1 course
E-Commerce
Global Marketing
Elective IV - Choose 1 course
Interpersonal Communication
Introduction to Multimedia
Public Speaking and Oral Presentation
Technopreneurship
MPU 1* - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 1** - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
MPU Elective 1 - Choose 1 course
Business and Society
Malaysian Economy
National Language/Other Language - Choose 1 course
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
