Universiti Tunku Abdul Rahman UTAR

Overview of Bachelor of Business Administration (Hons) Entrepreneurship in Universiti Tunku Abdul Rahman UTAR Malaysia

Enterprises of all sizes have entrepreneurs behind them. An entrepreneur assumes the risk of starting a new business or venture. He/she is someone who conceptualises, plans, budgets, organises, manages, communicates, and puts in his relentless effort to ensure the success of the new start-up enterprise. 

The Bachelor of Business Administrative (Honours) Entrepreneurship has the aim of advancing the entrepreneurial spirit in students. Graduates of this programme will find themselves well-grounded with the fundamental knowledge and skills required of an entrepreneur. It prepares students to embark on the journey of entrepreneurship or helping a startup or e-business to take off.

Graduates of The Bachelor of Business Administration (Honours) Entrepreneurship are eligible for certain exemptions from the professional examinations of ICSA and MACS. Membership with ICSA is an option for students in the field of corporate governance. 

PROGRAMME STRUCTURE

Year 1

• Business Accounting I
• Business Accounting II
• Consumer Behaviour
• Corporate and Business Law
• Economics
• Elective III
• English for Business
• Information Systems
• Management Principles
• MPU1*
• National Language/ Other Languages
• Principles of Marketing
• Quantitative Techniques I
• Quantitative Techniques II

Year 2

• Business Finance
• Co-Curriculum
• Elective I
• English for Management
• Entrepreneurship
• Managerial Accounting
• MPU1**
• MPU Elective I
• Negotiation Skills
• Operations Management
• Organisational Behaviour
• Product Management
• Retail Management
• Sun Zi's Art of War and Business Strategies

Year 3

• Business Ethics
• Elective II
• Elective IV
• Entrepreneurial Project
• Human Resource Management
• Industrial Training
• International Business
• Logistics Management
• Managing Innovation
• Small Business Management
• Strategic Management

Elective I - Choose 1 course

• Family Business Management
• Personal Financial Planning and Management

National Language/Other Language - Choose 1 course

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language

Co-curriculum - Choose 1 course

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
• Language, Culture and Social Study Abroad
• Managing Personal Finance
• Music Performance
• Oral Communication
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project
• Work Ethics and EQ

Elective II - Choose 1 course

• Advertising and Promotion
• Customer Relationship Management
• Industrial Relations
• Service Management

Elective III - Choose 1 course

• E-Commerce
• Global Marketing

Elective IV - Choose 1 course

• Interpersonal Communication
• Introduction to Multimedia
• Public Speaking and Oral Presentation
• Technopreneurship

MPU 1* - Choose 1 course

• Hubungan Etnik - For Local Students
• Malaysian Studies 3 - For International Students

MPU 1** - Choose 1 course

• Bahasa Melayu Komunikasi 2 - For International Students
• Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

MPU Elective 1 - Choose 1 course

• Business and Society
• Malaysian Economy

ENTRY REQUIREMENTS

• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• A-Levels
• South Australian Matriculation (SAM)
• Canadian Pre-University (CPU)

ENGLISH LANGUAGE REQUIREMENTS ( MALAYSIAN STUDENTS )

ENGLISH LANGUAGE REQUIREMENTS ( INTERNATIONAL STUIDENTS ) 

CAREER PROPSECTS

• Sales and Marketing Executive
• Company Founder/CEO/President
• Business Project Consultant
• Corporate Enterprising Executive/Manager
• Business Development Executive/Manager