Universiti Tunku Abdul Rahman UTAR

Overview of Bachelor of Communication Honours Advertising in Universiti Tunku Abdul Rahman UTAR Malaysia

The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan. 

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally. 

 In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations

CAREER PROSPECTS

• Media Planner
• Client Services Manager
• Brand Manager
• Market Researcher
• Creative Strategy Planner
• Art Director
• Copywriter
• Professional Photographer
• Visualizer, Illustrator
• Graphic Designer

ENTRY REQUIREMENTS

• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• A-Levels
• South Australian Matriculation (SAM)
• Canadian Pre-University (CPU)