Universiti Tunku Abdul Rahman UTAR

Overview of Bachelor of Media and Creative Studies Honours in Universiti Tunku Abdul Rahman UTAR Malaysia

This unique programme integrates two important fields of study, namely Creative Studies and Media. Hence, students of this course will be trained to be versatile and diverse in their ability to apply their talents and technical expertise to the production and management of creative content on various media platforms. 

Throughout the programme, the students will be provided with an extremely broad and diverse foundation in media studies, reinforcing their critical understanding of various mass media platforms such as Advertising, Broadcasting, Design, Journalism, Mass Communications, as well as the relevant proficiency to engage and create content for these various media. 

Graduates of this programme will be equipped with the necessary expertise to develop strategic media plans, comply with current ethics and best practices in the field, and fundamental entrepreneurship skills to enhance their marketability and monetising abilities in the industry. 

This programme provides holistic learning progression with a strong theoretical grounding, sound technical training, and crucial real-world industrial placement opportunities, making Media and Creative Studies graduates truly industry versatile. 

CAREER PROSPECTS

• Advertising Executive 
• Broadcast Journalist 
• Copywriter 
• Media Planner 
• Print Journalist 
• Producer 
• Scriptwriter 
• Social Media Content Producer 
• Web Journalist

PROGRAMME STRUCTURE

Year 1

• Advertising Copywriting 
• Advertising Design I 
• Co-Curriculum 
• Communicative English 
• Creative Thinking and Idea Generation 
• Creative Writing 
• Design Studio 
• Elective I 
• Fundamentals of Public Relations 
• Introduction to Advertising 
• Introduction to Broadcasting 
• Introduction to Journalism 
• MPU1* 
• National Language/Other Language 
• Radio Broadcasting 
• Sun Zi's Art of War and Business Strategies 

Year 2

• Approaches to Communication Research 
• Basic Video Production 
• Communication Law 
• Creative Strategy for Advertising 
• Elective II 
• Elective III 
• Entrepreneurship 
• Interactive Multimedia I 
• Interactive Multimedia II 
• Internet Journalism 
• Media and Communication Theories 
• Media Planning 
• New Media and Communication 
• Screenplay and Scriptwriting

Year 3

• Broadcast Journalism 
• Ethics in Media Communication 
• Industrial Training 
• Media Project 
• MPU1** 
• Politics and Media Project

Elective I - Choose 1 course(s)

• English for Business 
• Marketing and Media 
• Public Speaking 

• Elective II - Choose 1 course(s)

  • Fundamentals of Psychology 
  • Integrated Marketing Communications 
  • Introduction to Sociology 

• Elective III - Choose 1 course

  • Audience & Reception Studies
  • Communication in Interpersonal Relationships 
  • Entrepreneurship

National Language/Other Language - Choose 1 course(s)

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Korean
• Introduction to Tamil Language
• Introduction to Thai Language

• MPU 1* - Choose 1 course

  • Hubungan Etnik - For Local Students
  • Malaysian Studies 3 - For International Students

• MPU 1** - Choose 1 course

  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Community Project
• Language, Culture and Social Study Aboard
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project

ENTRY REQUIREMENTS

• Sijil Tinggi Persekolahan Malaysia (STPM)
• Unified Examination Certificate (UEC)
• A-Levels
• South Australian Matriculation (SAM)
• Canadian Pre-University (CPU)