Overview of Diploma In Mass Communication in SEGi UNIVERSITY Malaysia
This programme is designed to cater to the high demand for skilled professional in the fields of advertising, multimedia, public relations and broadcasting.
Moreover, this diploma programme also aims to instill students with technological know-how and many invaluable skills to produce industry-centric graduates who are computer and IT-savvy, to enable them to excel in the global communications industry.
Upon completion of this programme, students will be fully equipped with exceptional design skills, presentation skills, communication skills, writing skills and management skills to apply in the challenging and competitive public relations, advertising and broadcasting industry.
Programme Structure
Programme Structure of Diploma In Mass Communication in SEGi UNIVERSITY Malaysia
Year 1
Year 2
Year 3
Semester 1
Fundamental Photography
Introduction to Mass Communication
Bahasa Melayu Komunikasi
(International students)
Pengajian Malaysia (Local Students)
General Language Training
Semester 1
Electronic Publishing
Academic English
Principles of Marketing
Presentation Skills
Entrepreneurship
Semester 1
Independent Design Practice
Pengurusan Kokurikulum
Film Appreciation
Communication Research
Public Relations
Semester 2
Media Law and Ethics
Decision Making
Semester 2
Visual Analysis
Advertising Principles
Semester 2
Internship/Industrial Training
Semester 3
Business Communication
Documentary & Photojournalism
Media Studies
Copywriting
Semester 3
News Reporting
Videography
Journalism
Communication and Scholarship
Entry Requirement
Entry Requirement of Diploma In Mass Communication in SEGi UNIVERSITY Malaysia
SPM / O-Level / SM2; OR
Malaysian Independent Chinese Secondary School UEC Certificate; OR
Malaysian Certificate of Education (MCE); OR
Any other equivalent qualification (3 credits) including English
Career Prospects
Career Prospects of Diploma In Mass Communication in SEGi UNIVERSITY Malaysia
Students who successfully complete the programme can then move on to pursue the bachelor degree programme, allowing students to pursue careers such as Public Relations Practitioner / Executive, Corporate Communication Executive, Account Management, Copywriter, Media Analyst, Journalist
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