Overview of Bachelor of Business Administration (Honours) Retail Management in Universiti Tunku Abdul Rahman UTAR Malaysia
As Malaysia continues to grow, the retail industry is set for growth. The management of a shopping mall, from its identity to tenant mix and subsequently to the management of overall shopping mall and tenant relationships, requires special skills and knowledge. Brands to survive and remain competitive in the retail industry, in addition to their marketing and promotional strategies, requires special attention to their display and mechandising decisions.The Bachelor of Business Administration (Honours) Retail Management programme in UTAR emphasises on inculcating strong foundation and innovative application. This programme shapes its students to be analytical and creative in the overall management of retailing. Students will be trained in fundamental areas and eventually progressed to specialised areas concerning retailing. These areas include mechandising , logistics and supply chain management, and customer relationship management. Graduates of the Bachelor of Business Administrative (Honours) Retail Management are eligible for certain exemptions from the professional examinations of MACS.
CAREER PROSPECTS
Mechandising Manager
Marketing Manager
Senior Buyer
Store Manager
Shopping Mall Manager
ENTRY REQUIREMENTS
SUBJECTS
Year 1
Accounting for Building Management
Business Finance
Consumer Behaviour
English for Business
Management Principles
MPU1*
National Language/Other Language
Principles of Macroeconomics
Principles of Marketing
Principles of Microeconomics
Principles of Retailing
Quantitative Techniques I
Quantitative Techniques II
Year 2
Business Law
Consumer Behaviour
Customer Relationship Management
Elective I
Elective II
English for Management
Human Resource Management
International Retailing
Logistic Management
Managing Information
Merchadise Management
MPU1**
MPU3
MPU4 Co-curriculum
Organisational Behaviour
Sun Zi's Art of War and Business Strategies
Year 3
Business Ethics
Business Project
E-commerce
Elective I
Elective II
Entrepreneurship
Industrial Training
Retail Pricing
Service Management
Supply Chain Management in Retail
Visual Merchadising & Display
Elective I - Choose 1 course
Financial Accounting
Global Marketing
Recruitment and Resourcing
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Elective II - Choose 1 course
Asset Securitisation
E-Commerce
Statutory And Specialist Valuation
Elective III - Choose 1 course
E-Commerce
Leadership and Teambuilding
Elective IV - Choose 1 course
Interpersonal Communication
Introduction to Multimedia
Public Speaking and Oral Presentation
Technopreneurship
MPU 1* - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
MPU 1** - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 3 - Choose 1 course
Business and Society
Malaysian Economy
National Language/Other Language - Choose 1 course
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
