Overview of Bachelor of Communication (Hons) Corporate Communication in City University Malaysia
Through a carefully designed, research-based curriculum, the programme provides learners with thorough knowledge of the strategic role of communication in contemporary organizations. The programme offers professional and academic competencies needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations.
PROGRAMME STRUCTURE
Public Speaking
Mass Media and Society
Intercultural Communication
Introduction to Advertising
Introduction to Communication
Visual Communication and Photography
Psychology of Communication
Meeting Skills
Introduction to Public Relations
Desktop Publishing
Elective Language: Mandarin 1
Integrated Marketing Communication
Corporate Communication
Persuasive Communication
English For Academic Purposes
Elective Language: Mandarin 2
Public Relations Writing
Organisational Communication
Corporate Image and Management
Co-Curriculum
Media Relations
English For Employment
Theories of Human Communication
Quantitative Research Method
Statistics for Social Science
Consumer Behaviour
New Media and Communication Technologies
Corporate Writing
Entrepreneurship
Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
Report Writing (BLES3013)
Qualitative Research Method
Media Management
Communication Audit
Corporate Reputation and Brand Management
Hubungan Etnik / Pengajian Malaysia 3
Event Management
Communication Law and Ethics
Risk and Crisis Management
Corporate Issue and Case Study
Practical Training
ENTRY REQUIREMENTS
Passed STPM or equivalent, with at least Grade C (CGPA 2.00) in any two subjects and credits in English at the SPM level or equivalent; or
Passed Matriculation / equivalent or equivalent, at least CGPA 2.00 and credit in English at SPM or equivalent or
Passed STAM (Jayyid rank) and credit in English at SPM level or its equivalent; or
A Diploma or equivalent, with a minimum CGPA of 2.00 and credit in English at SPM level or its equivalent; or
Media and Communication Diploma or its equivalent; or
International Baccalaurate (IB) with a minimum score of 24; or
Other equivalent qualifications recognised by the Malaysian government.
Note: The English credit terms at the SPM level for candidates (i), (ii), (iii), and (iv) may be exempted if the qualifications comprise English subjects and their achievement equivalent / more than the credit requirements of the subject at the point of SPM.
Additional Requirement for International Students - English
For International Students:
Test of English as a Foreign Language (TOEFL) with a score of 500 OR International English Language Testing System (IELTS) with a score of 5.0 OR equivalent is required.
CAREER PROSPECTS
Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, Public Relations Specialist
Master of Business Administration Occupational Safety and HealthEducationEngineering ManagementInformation TechnologyLaboratory TechnologyJournalismGeneral-Intensive English ProgrammeSoftwareFashion DesignHealth and SafetyBiomedical SciencesEnglishNursingArts Graphic Design & MultimediaView All
